TRAILFINERS -
BROCHURE CONCEPTS

Project Overview

Exploring innovative ways to revamp the appearance of the 2019/2020 Trailfinders brochure covers. The primary objective is to develop a fresh, modern design that not only enhances visual appeal but also sets Trailfinders apart from its competitors. This involves analysing industry trends, refining typography and imagery, and ensuring the design aligns with Trailfinders' brand identity while captivating our target audience.

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The design concept was centered around integrating imagery and copy in a cohesive way while incorporating a colour that reflects the essence of each destination. For example, the India and Sri Lanka brochure featured a salmon pink hue, which was then would of been carried throughout the publication to create a consistent and visually engaging experience.