Project Overview

As part of the comprehensive rebranding effort for Trailfinders Corporate Travel, I took the lead in several key areas to ensure a fresh, cohesive, and impactful brand identity. This involved designing a new logo that aligned with the company’s vision, selecting typography that reflected a modern and professional aesthetic, and curating a library of imagery for consistent use across all marketing materials.

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Beyond the visual identity, I played a crucial role in designing and developing the new corporate landing page, ensuring it effectively communicated Trailfinders’ corporate travel offerings while maintaining a seamless user experience. Additionally, I contributed to the creation of new business cards and branded merchandise, specifically designed for distribution at upcoming travel shows where Trailfinders will have a presence.

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To further enhance brand awareness, we created a advertising campaigns, too providing a foundation for future marketing initiatives. These designs were tailored to align with the company’s strategic goals and appeal to its target audience, ensuring a strong and recognisable brand presence in the corporate
travel sector.